BRAND / YESAUTO
PROJECT / LOVE SEARCHING
Whether it’s on the forecourts or online, buying a car can be a pretty tiring experience. On average, car buyers scroll and click through 900 different digital touch points before settling on 'the one' - so it’s no surprise that 60% of consumers admit to making a choice simply out of exhaustion.
So, when China’s largest online car marketplace wanted to launch in Europe, we knew that there was an opportunity to help consumers find a car they truly love, by making the search for the one more enjoyable than ever.
THE IDEA
Show consumers that finding the perfect car can be as fun as searching for the perfect partner.
Milly and Billy
The couple looking to explore their more adventurous side.
Sadie and Reena
The couple in search of a more electric connection.
Phil and Janet
The couple excited to explore their options.
A fully integrated through-the-line campaign
