BRAND / LONDON TOURISM
PROJECT / LET’S DO LONDON
To help the capital’s recovery following the devastating impact of COVID 19, we were tasked by Sadiq Khan to to bring domestic and international tourists back to London.
Building on the success of the (pre-pandemic) Let’s Do London campaign, our challenge was to not only remind people of what they loved about the capital, but also about what they were yet to fall in love with.
THE IDEA
Show how much London has to offer by weaving together the simultaneous stories being told all across the capital.
Let’s do a nationwide TVC
Kicking the campaign off with a 30” TVC spot, we created a narrative that seamlessly weaved together different people enjoying different aspects of London. Reflecting the capital’s energy, it reminded viewers of some of the world-leading attractions and entertainment that make the long journey on the M4 (and Easyjet) worth while.
Supporting the TVC was a comprehensive suite of social and OOH assets that targeted staycation-ers and daytrip-ers all across the country.
