BRAND / MALIBU
PROJECT / DEAR GEMMA
In the spirit of doing whatever tastes good, Malibu wanted to break from tradition and put Pina Coladas on the nation’s Christmas menu. As Malibu’s no. 1 fan, there was only one person who could help us do it: Gemma Collins.
With the GC locked in, we were tasked to use her larger-than-life personality and unabashed self-confidence to spread the Malibu Christmas cheers. Their wish was our command.
THE IDEA
Give the GC the power to grant the nation’s most fabulous tradition-breaking festive wishes.
Making the nation’s wishes come true
Enjoying a Pina Colada at Christmas is not only one of life’s (un)guilty pleasures. it’s the perfect example of doing whatever tastes good - and we’re here for anyone who shares that same spirit.
That’s why we gave Gemma Collins the power to grant the nation’s most fabulous wishes that similarly shake up the festive season.
Styled in fabulous hand-made Malibu PJs, we filmed her inviting the nation to share their wishes in three scenarios that celebrated Christmas in true GC style.
The result? Hundreds of wishes* that put the spirit of Malibu firmly at the heart of the festive season.
*requests for Dyson Air Wraps
